August 21, 2015
Featured on The New Orleans Advocate
BY: R. Stephanie Bruno
When Stephanie Martin found out she had been chosen for a pilot project by My Strong Home, she could hardly believe her good fortune.
“I got a new roof, and now I’m going to pay less for my homeowner’s insurance? Sounded too good to be true,” Martin said.
But the program was for real, and now Martin’s roof has been refitted to better stand up to wind and rain.
My Strong Home is a program that uses the Insurance Institute for Business and Home Safety’s FORTIFIED certification as an incentive for homeowners to fortify their homes, so that the structures fare well in serious wind events, like a hurricane.
Homeowners who retrofit according to the FORTIFIED scale will cost insurers less over time, making it possible for them charge lower insurance premiums.
“The whole idea is to reduce the risk to the homeowner and the insurer,” said Ramsey Green, a real estate developer, who is partnering with project manager Frank Burkhardt and Green Coast Enterprises on the pilot project in the New Orleans area.”