It’s gratifying when a resiliency expert becomes a MyStrongHome customer, especially when it’s someone as admirable as Dana Eness. Eness serves as the executive director for the Urban Conservancy, which is a New Orleans-based nonprofit focused on strengthening the urban environment and the local economy. She has led the organization since 2006, creating numerous resiliency-building programs such as the Front Yard Initiative and StayLocal.

Like many, Eness worried that her roof wouldn’t hold up during a storm, and after hearing about MSH, she decided to do something about it. What impressed her about MSH was that it would give her and her family better protection, the roof would be certified as Fortified, and her insurance savings—a whopping $3,000 annually—would pay for the roof.

“When I looked at the MSH model and knowing what I know about residential resiliency, I thought to myself, ‘Holy Cow. It does it all.’ This allows homeowners to affordably build resiliency.”

Eness was already familiar with the Insurance Institute for Business and Home Safety (IBHS), which developed and tested the Fortified standard for roofs, because she and IBHS had collaborated on a disaster prep guide for local businesses. The IBHS/MSH partnership further assured Eness she was making the right choice and the one-day installation by MSH roofing partner, Ducky Johnson, left her extremely satisfied.

Eness began working for the Urban Conservancy during the aftermath of Hurricane Katrina and she has played a role in the city’s long recovery from that storm and the levee failures. She recognizes that with climate change and harsher and more frequent storms, coastal cities must adapt and learn to live with a changing environment in order to survive.

As Eness points out, there’s also an individual responsibility for making your city more sustainable.

Dana Eness strikes the pose in front of her New Orleans house with a new roof.













“I definitely see a connection between MyStrongHome’s work and good environmental practice,” Eness says. “Everyone has a role to play in making their city more sustainable and resilient, and it starts with your property and anything you can do to make it more durable. By doing that, you’re making your block, your neighborhood, and your city more durable.”